Small business owners often ask why “Would I need a website when I have social media?”. The answer is, a website and social media serve very different functions even though they both provide an online presence.
Think of a website is your “shop front”. It is where you get to showcase your entire business and the complete suite of services or products you have to offer.
Think of social media as your “travelling road show” where you get to showcase snippets of your business at different times. You can focus on specials, upcoming events and other news as the need arises.
How people engage with your website and social media is also different. A website is what we call “a pull system” where people have to be pulled into the site. Social media is “a push system” where engaged audiences get information pushed out to them.
At Studio Owl we provide a range of services to help you navigate the process as you embark on your website and social media journey.